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Aug

22

2010

Significance of Sitemap For SEO

Posted by admin | Comments : (3)

Category : SEO

Tags: , , , ,

Sitemaps play vital role in optimizing a site. It is basically a single page map, showing structure of your site, various sections and links between them. Navigating a site is easier with updated sitemap. It is not only helpful for users but also for search engines. In robots.txt you tell search engines which part of the site should be excluded from indexing. Sitemap tells search engines where you would like them to go.

Significance of Sitemap For SEO

Sitemaps have been always integral part of good web designing practices. However, from SEO perspective and adoption of leading search engines, sitemaps have gained more importance. Conventional sitemaps in standard HTML format are still followed by MSN and Yahoo search engines but leader of the lot, Google uses special (XML) format that is not same as the html version designed for human visitors. As such, you need to have two sitemaps, one for spiders and other for humans; for significant presence in Page Ranking (PR).

Sitemaps inform search engines about the changes and latest developments happening in your site. Such changes are indexed faster compared to the situation where you did not have sitemap. Reliance on external links for bringing traffic is reduced when you have submitted sitemap of your website to search engines.

Sitemap is also useful for classifying content of your website. Although, classifying a page according to a particular category or matching keyword is not done by search engines by simply following sitemap, but it is a good practice for SEO. As search engines improve their algorithm for sitemap indexing, importance of sitemap would increase accordingly.

You need to generate a sitemap for your site and upload it at your site. Next step is to inform search engine like Google about it. For generating sitemap, you may use online tool or download and install sitemap generator. Searching web can fetch you many free tools that can simplify your job. You can find links to several online sitemap generators, sitemap plugins to manage content etc. However, to have more control over output it is desirable to download and use Google sitemap generator. Verify the script used by the generator and follow instructions to configure and use it.

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Aug

21

2010

Link Building In SEO: Mistakes You Should Avoid

Posted by admin | Comments : (0)

Category : SEO

Tags: , , , , ,

Link Building secret

One of the most important aspects of SEO activities is Link Building. This activity is usually very expensive and time consuming. Search Engine Optimization has two distinct areas – on page and off- page optimization. Link building falls within off-page optimization. It refers to the process where other sites provide link to your site. While excellent links promote your ranking, poor linking or mistakes may doom your site.

Link Building In SEO

Here are some common mistakes of link building that you need to avoid:

Try to avoid links from pages where spiders can’t crawl. A link that appears legitimate may not function as a link. Such issue arises mainly due to link exchanges where you put a link to other site but the other site doesn’t do the same for you. Such links can’t be indexed by Google as robots.txt bans it. As such, it is necessary to verify, whether the pages where your links are placed, are accessible to spiders. You may seek help from the tool Search Engine Spider simulator for such verification.

Sites or pages that are cluttered with backlinks are not suitable for link building. If your website is linked with 100 other sites on a page then it is hardly effective. Sometimes most of these links are non-paid and many directories put them on “nofollow” attribute. If you are paying for the link you still suffer.

Make sure that you are not getting backlinks from irrelevant sites. If you are offering financial services then a link from health site may not be relevant. Finding relevant sites is a challenging job. However, if you are not offering niche services or products then there are many sites that can provide you with relevant and useful backlink. For providing suggestions to niche services, tools like Backlink Builder may come handy.

http://www.hudsonregional.org/mosquito/images/MPj04243890000%5B1%5D.jpg

Link exchanges are one of the best white hat ways for building backlinks. However, there are incidences where dishonest webmasters cheat their clients. Make sure that the link you are paying for is not attributed as “nofollow” or it doesn’t disappear.

Anchor text of the backlink should contain keywords. If the anchor text contain something like “click here” then it is hardly useful. Even when the webmasters try to replace an image in place of keywords, make sure that the ALT text of the image link contain your keywords.

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