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Aug

19

2010

Different Tricks Adopted By Black Hat SEO

Posted by admin | Comments : (1)

Category : SEO

Tags: , , ,

When ignorant website owners and corrupt companies providing services for SEO are desperate to attain high page ranking in search results; they adopt various unscrupulous tricks to tweak results of search engines. Such malpractices in SEO campaign is termed as Black Hat SEO. Good SEO is about high quality content, carefully selected keywords, tags and building quality links. It may take some time for this whole process to show result. Black Hat SEO tricks promise quick result that may ultimately spell doom for a site.

Here are some commonly adopted Black Hat SEO techniques:

http://www.blackhatseo.com/images/black-hat-seo.jpg

Keyword stuffing is the most widely used tricks of Black Hat SEO. Carefully selected keyphrases and keywords inserted within an article, along with relevant terms are good for SEO purpose. One of the prime sins committed by black hat SEO is to sacrifice quality of content for achieving high page ranking (PR). The idea is to stuff keywords and keyphrases, unnecessarily in description, title and main body of the site, for artificially attracting spiders. This method may work temporarily to increase flow of traffic. However, when the visitors find the contents irrelevant, they leave within seconds. Search engines often pick such tricks easily and ban the site.

Another technique adapted in black hat SEO is using shrewd web design practices to hide content from users but not from search robots. In this way they use quality content for their visitors but set aside keyword dense hidden content for the spiders to index. This may be done by manipulating variety of tags used in website HTML. Sometimes the text is made extremely small or to the same color of background. Search engines view these activities as serious offense and either penalize or ban them when found guilty.

http://www.searchenginepeople.com/wp-content/uploads/2008/01/keyword-stuffing.jpg

Manifestation of black hat SEO has got new dimension with gateway page concept. A gateway or bridge page of a website is set up to be noticed by search engines algorithms, at the cost of content quality. This may sound similar to keyword stuffing but in this case the idea is to provide links and redirect the visitors to the target page or site. Many such gateway pages are generated for particular keywords or keyphrases. When search engines find these pages or sites they relegate them or the entire domain in their search results.

Aug

09

2010

How To Rank Your Site In Google?

Posted by admin | Comments : (1)

Category : SEO

Tags: , , , , ,

Google is the most sought after search engine for the websites. Everyone thrives to secure the 1st place of the Google search result. For a long time Google has successfully guarded its ranking algorithm which has in turn helped the entire industry of search engine optimization (SEO) to boon.  However, after long speculations, the secret of Google has been revealed. Following are the factors that Google would consider while assigning rank to a site.

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Quality of Links: Incoming links would determine the value of a webpage. Initially the number of incoming links played an important role, but gradually more importance is being given to the quality of the links linking to the page.

Age of the Site: However, it is difficult to judge the quality aspect of links with so many websites becoming live on the Internet everyday. This has been diluting the quality aspect of the links to a great extent. To compensate this, more emphasis is being given to the age of the site in the web world. Google is also known to monitor the link building process of a website. Hence, building thousand links over a longer period of time would be more worthy than getting thousands of incoming links over a short period of time.

Since spam websites tend to fade out soon, your site would receive more value if it has stayed in the search results for longer period.

Links and Content: The importance of informative content for a website goes without saying. A proper and logical balance between links and content is necessary to rank high in Google search result. Possibilities of ‘keyword stuffing’ and ‘anchor spamming’ should be carefully avoided. Updating and upgrading website content is another important factor in improving the search result of the site.

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Visitor Experience: Google is increasingly assigning more value to visitors’ experiences. Hence, if visitors are found loitering more in your site, you’re likely to get more value from Google. To improve the visitors experience therefore, the site must contain useful content along with smooth navigation between the pages.

Domain Name: It is of utmost importance to choose the domain name carefully. The domain name should reflect the service that you wish to provide through your site.

Also, the domain name would gain weight with age. Hence, changing the domain name should be avoided as it would affect its ranking with the search engine.

Google is known to change its algorithm frequently. Also, more and more the search engine is trying to filter sites that use the shortcut of link building technique or ‘black hat SEO’ to get to the top. The objective of Google is to provide the most relevant information to the visitor.

Infusedwp – We guarantee placement or you don’t pay a dime.

Aug

01

2010

How To Make Your Site Search Engine Friendly?

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Category : Tips & Tricks

Tags: , , , , , ,

When everyone is trying to rank high on the search engines, one can no longer avoid the need of expert search engine optimization (SEO) solution. However, SE optimization can be a tricky job as the ranking pattern of the search engines remains a closely guarded trade secret. There are lots of speculation around about how the search engine would react on a certain aspect. Everyone now wants to know how to make a site search engine friendly.

Decide the Search Engine: Decide on which search engine is worth targeting. Amongst the search engines Google is the mighty one, followed by Yahoo, MSN and the like. Around 80% of the web users reach to the sites through the search engines and the majority of them use Google for the purpose.

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Assess your Competition: It is important to know who your competitors are on the same keyword. Google Adware is an excellent tool to give you a fair idea about your competition. You would find it harder to rank with the most competitive keywords. Similarly, keywords with less competition would help you in ranking fast in the search engines.

Analyze your Site: Since it is your site that you want to rank in the search engines, it is important to analyze your website to make it search engine friendly.

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  • Content: It is the most important component of a website. Importance of relevant and quality content for higher ranking can’t be denied. Since visitors search information on the sites, Google tends to give more value to sites with good and informative content.
  • Keyword Density: The keyword is the word through which the visitors would search  to find your site. Hence, the keyword should be present enough time in your content to help it appear in the search. However, over repetition of the keyword without relevant content would be considered as ‘keyword stuffing’ and Google regards it as spamming. Hence, a balance needs to be maintained in repeating the keyword in the web content. Ideally the keyword should comprise 2% to 6% of the content.
  • Relevant Urls: The web page url should contain the keyword. Relevant urls help the website to rank easily on the search engines.
  • Easy Navigation:  It is important to ensure easy navigation between the pages of the website. The longer the visitor would stay on your site, the higher value you’re likely to get from SEs.

Links: The number of back links to a site plays a significant role in a sites rank on search engines. Ensure enough number of quality link for your site.

The SEO industry is still evolving. More and more factors would come to light in due course about search engine ranking. One has to be accommodating with the changes to maintain the ranking of his website.