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Aug

18

2010

Common Mistakes Of SEO

Posted by admin | Comments : (0)

Category : SEO

Tags: , , , ,

The process to improve visibility of a web page or website, through unpaid search results of prime search engines, is known as Search Engine Optimization (SEO). Higher or earlier a page or site comes in search result lists, more visitors it can attract. SEO campaign may target to optimize local search, video search, image search or business specific vertical search for establishing a relevant web presence. As a part of Internet marketing strategy, SEO takes into consideration what target group of the website to search for and how the search engines work.

Here are some common mistakes of SEO campaign that may be avoided:

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Targeting wrong keywords is the most common mistake. It is imperative to keep in mind that relevant keywords are those that are mostly used by average target visitors and not those that an owner or developer thinks. As for example, if you have a site for relationship then “guide for relationship” may not work well but “dating advice” may work wonder. Selecting the right keyword can build or break your SEO campaign. It is desirable to utilize tools like Google Adword Keyword Tool to select appropriate keywords.

Spiders can’t read Flash content, as such, search engines can’t index them. Flash sites are attractive but not useful from SEO perspective. If you insist that your business demands Flash-based site, then make sure to provide an HTML version for sake of spiders and indexing.

If you are using JavaScript to navigate the site, then you should know that search engines are not able to read JavaScript. Keep this in mind while building your web pages. If such script is essential for your site then consider building a sitemap. This sitemap contains links in non script tag that can be crawled by spiders.

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Ensure that your URL is not without keywords. Popular search engines like Google, MSN and Yahoo assign considerable weight to URLs with keywords.

Focus on quality of backlinks and not on quantity. Spamming of backlinks may lead to a situation where the site may get banned.

SEO is a dynamic process. Once you do the hard work to optimize a site, it is not done forever.  It is essential to keep an eye on changes in ranking algorithms and competitors to retain your position.

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Jan

05

2009

Article Marketing: Simple Strategy For Search Engine Optimization

Posted by admin | Comments : Comments Off

Category : SEO

Tags: , , , , ,

To run a successful SEO campaign it is essential to have a well thought out and planned strategy. It is desirable to rely more on tried, tested and proven methods of SEO while developing the plan. However, strategy of SEO may change, depending on the rules set by major search engines like Google. When Google decides to modify or upgrade search algorithms and parameters, a change in SEO strategy may be necessary. Many Internet marketing agencies speculate about the probable changes that search engines may be implementing. Such speculations are deemed necessary for deciding flexibility of the strategy. However, such information is highly classified and hard to obtain. As such, it is not desirable to formulate a plan on such speculations.

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One of the tested and proven strategies for SEO has been article marketing. This is the process of writing articles on relevant topics of your website and submitting them to respected article directories. High quality texted backlinks, provided by these articles when they get published, is the prime benefit of article submission. There are two types of backlinks – reciprocal and one-way. When your website and another website link back to each other, this two way link is called reciprocal link. Search engines don’t give extra credit for such links; they prefer one way link for indexing. However, you may need to balance your SEO campaign with mixture of reciprocal and single links.

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This brings us to the question – why should article directories publish articles and provide link? Benefit for such article directories is content. Article directories require high quality content to attract more traffic. More content they have more ad-space they can sell. Search engines love contents in the form of text. There is no better way to provide textual content than high quality articles. Purpose of search engines is delivering high quality content to end users or searchers. If you can provide relevant articles of top quality, search engines will index your content and rank it high in search results.

Article directories allow placing of three anchor text backlinks. As a smart marketer, you would link back to your website by using selected keywords as anchor text.

Resource Sites

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Web design Leicester – Absolute Web Design, a brand consultancy and website design agency with offices in Leicester, Nottingham, Derby and London. Tel: 0116 2018005

Link Building India – Link Building Service – BSSI offers high quality and relevant back links through ethical and natural link building methods which help to get high Search Engine Ranking.

SEO Company India – SEO Services by W3Origin, a leading SEO Company in India offering professional SEO Services at affordable prices.