The process to improve visibility of a web page or website, through unpaid search results of prime search engines, is known as Search Engine Optimization (SEO). Higher or earlier a page or site comes in search result lists, more visitors it can attract. SEO campaign may target to optimize local search, video search, image search or business specific vertical search for establishing a relevant web presence. As a part of Internet marketing strategy, SEO takes into consideration what target group of the website to search for and how the search engines work.

Here are some common mistakes of SEO campaign that may be avoided:

Targeting wrong keywords is the most common mistake. It is imperative to keep in mind that relevant keywords are those that are mostly used by average target visitors and not those that an owner or developer thinks. As for example, if you have a site for relationship then “guide for relationship” may not work well but “dating advice” may work wonder. Selecting the right keyword can build or break your SEO campaign. It is desirable to utilize tools like Google Adword Keyword Tool to select appropriate keywords.

Spiders can’t read Flash content, as such, search engines can’t index them. Flash sites are attractive but not useful from SEO perspective. If you insist that your business demands Flash-based site, then make sure to provide an HTML version for sake of spiders and indexing.

If you are using JavaScript to navigate the site, then you should know that search engines are not able to read JavaScript. Keep this in mind while building your web pages. If such script is essential for your site then consider building a sitemap. This sitemap contains links in non script tag that can be crawled by spiders.

Ensure that your URL is not without keywords. Popular search engines like Google, MSN and Yahoo assign considerable weight to URLs with keywords.

Focus on quality of backlinks and not on quantity. Spamming of backlinks may lead to a situation where the site may get banned.

SEO is a dynamic process. Once you do the hard work to optimize a site, it is not done forever.  It is essential to keep an eye on changes in ranking algorithms and competitors to retain your position.

Web Design Southampton -Web Design: Hampshire, Southampton-based web designers: One of the region’s leading website companies: Provide e-commerce website design, web development and corporate website design.

White Label SEO – SEO Clinic is a South East based (Portsmouth, Hampshire) search engine optimisation company, we supply well thought out SEO strategies to web
sites who need to increase their overall exposure across the major search engines.