To run a successful SEO campaign it is essential to have a well thought out and planned strategy. It is desirable to rely more on tried, tested and proven methods of SEO while developing the plan. However, strategy of SEO may change, depending on the rules set by major search engines like Google. When Google decides to modify or upgrade search algorithms and parameters, a change in SEO strategy may be necessary. Many Internet marketing agencies speculate about the probable changes that search engines may be implementing. Such speculations are deemed necessary for deciding flexibility of the strategy. However, such information is highly classified and hard to obtain. As such, it is not desirable to formulate a plan on such speculations.
One of the tested and proven strategies for SEO has been article marketing. This is the process of writing articles on relevant topics of your website and submitting them to respected article directories. High quality texted backlinks, provided by these articles when they get published, is the prime benefit of article submission. There are two types of backlinks – reciprocal and one-way. When your website and another website link back to each other, this two way link is called reciprocal link. Search engines don’t give extra credit for such links; they prefer one way link for indexing. However, you may need to balance your SEO campaign with mixture of reciprocal and single links.
This brings us to the question – why should article directories publish articles and provide link? Benefit for such article directories is content. Article directories require high quality content to attract more traffic. More content they have more ad-space they can sell. Search engines love contents in the form of text. There is no better way to provide textual content than high quality articles. Purpose of search engines is delivering high quality content to end users or searchers. If you can provide relevant articles of top quality, search engines will index your content and rank it high in search results.
Article directories allow placing of three anchor text backlinks. As a smart marketer, you would link back to your website by using selected keywords as anchor text.
Resource Sites
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