One may argue that using SEO tools are not a good option for search engine optimization. But webmasters are increasingly finding SEO tools beneficial for improving the ranking of their sites. Following are benefits that can be derived from SEO tools:

• Speeding up SEO: When a site has volumes of pages that require to be optimized in the search engine, it becomes manually impossible to optimize each page. SEO tools can prove beneficial in optimizing large volumes of pages.
• Analyze Optimization Process: SEO tools can help in analyzing the performance of a page. Once a page starts appearing in the search result, the SEO tools can help in analyzing its performance over time. The tool can also help in identifying the areas of improvement.
• Analyze Keyword Competition: The SEO tools can help in analyzing the competition of a keyword and therefore can help you with optimization. The Google Adword is an ideal tool for analyzing relative competitiveness of different key phrases.
• Page Rank Checker: The page rank checker of your site would let you keep track of the page rank changes, so that you can be alerted whenever there is a Google dance and start working on damage management immediately.
• Extracting and Categorizing Information: The SEO tools are capable of extracting and organizing information faster than human. The accumulated information then can be used for proper optimization of the page.

Different SEO Tools

One sure indication to the popularity of SEO tools is that several SEO tools are now available in the market. Google offers a hoard of SEO tools for the webmasters.

• Google Adwords: Although it was designed to help the PPC advertisers in finding the right key phrase for their advertisements, the Google Adwords tool would show results based on your seed key phrase upon which you can use to improve the page for better ranking. This would also let you analyze competition of each keyword.
• Related Searches: The related searches tool would help you in finding associated key phrases. This would help you in diversifying the  keyword in a page and avoid the problem of keyword stuffing.
• Wonder Wheels: A new inclusion in the array of Google SEO tools. The visual representation of keywords would help you find associated key phrases for your chosen key phrase. It would help you diversify your keyword optimization.

The argument would continue amongst the webmasters whether or not it would be a good idea to use SEO tools for optimization purposes. But, since the demand for SEO is growing one can surely benefit from the use of these tools to analyze the performance of the site.