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Aug

07

2010

Can Article Submission Make Your Site Visible To The Visitors?

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Category : Tips & Tricks

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Article submission has been considered as a proven technique of white hat SEO to attract  visitors to a site. But, since the SEO industry is evolving continuously, new theories are coming up regarding the  validity of the different SEO techniques. Article submission too has got its share of criticism. Let us discuss about the advantages and disadvantages of article submission for the SEO benefits.

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What benefits can be achieved through article submission?

Article submission has been regarded as one of the most successful techniques to attract visitors to a site. The web world would always be in demand for unique and informative content/articles. Hence, promoting original content for your site is a good way to shepherd visitors to your site. Following are the targets that a website tries to achieve through article submission.

Article submission would help in attracting more visitors to your site. Most of the article submission sites would allow you to add one or more links of your site in the article, which would let the visitors visit your site while viewing the article.

The links in an article would earn normal links for your site and therefore would improve both the quality and quantity of the back links for your site.

Good article submission sites often have good page rank (PR), which in turn would help your page to get PR too.

Google crawls these article submission sites almost regularly since new contents keep coming everyday. Hence, if your site is a new one and yet to appear in the Google search results, article submission would lead to achieving this goal.

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Why article submission is considered as poor SEO tactic?

Many of the SEO experts do not consider article submission a viable SEO technique though. Here is why:

  • When you promote your written articles to different social media sites then the links would be going to the article page and not to your site. Hence, your site wouldn’t be benefiting from such article submission.
  • Since new articles keep coming to such submission sites everyday, your article would eventually get buried. Hence, the chances of getting visitors through your article is very slim.
  • Page rank of the of the home page of the submission site might or might not benefit your article page and to receive a value for the link placed in the article page it is important that your article page should also get some PR.
  • Article submission sites often don’t entertain promotional content. Hence, the general approach of the article might or might not benefit your business directly.

Article submission is considered as a form of infotisement, i.e. promoting your business through some useful content. Article submission makes an important part in the White Hat SEO. Even though its purposes have been criticized, its advantages can’t be denied for new websites in particular.

Aug

06

2010

Advertise with Facebook: Can it Really Help with your Business?

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Category : Tips & Tricks

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Facebook now is ranking at the top on the list of the social media sites. Facebook has a user base of over half a billion. Hence, no wonder that businesses would find promoting their business through Facebook an attractive proposition. Understanding the potential of Facebook in generating revenue through advertisements, Facebook has introduced  PPC advertising scheme. Advertising through Facebook is the latest buzz word in the SEO world. But, before you set out to explore Facebook’s newest invention, you must find out whether or not it is the right option for your business.

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Some Facts about Facebook

  • Over 500 million active users in Facebook, 50% of which login to their accounts at any given day.
  • 35.4% of Americans are actively participating in Facebook.
  • An average user in Facebook has over 130 friends.
  • An average user is engaged to over 80 groups, communities and events.
  • Over 700 billion minutes are spent on Facebook in a month.
  • The present worth of Facebook can be comfortably placed between $22 billion and $25 billion.

The facts above are enough to encourage one to use facebook as a platform to promote his business. Now, let us see how the Facebook advertising program is performing.

There are varied opinions on the performance of Facebook advertising campaign. Some of the advertisers have found it extremely rewarding, whereas, others have complained that Facebook has a really poor ROI for the ads. Also, the factor of cost-per-click needs to be kept in mind. However, here are some tips to improve your rate of return from your facebook advertisement.

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Reduce CPC: One way to earn more from the Facebook advertising campaign is by lowering the cost-per-click. One way to reduce the cost of advertising in Facebook is by taking advantage of the cost per impression (CPM) model.

Interactive Ads: It has been observed that interactive ads are more popular in Facebook than text ads. Hence, while designing the ad for Facebook the factor of engaging the visitors should be kept in mind.

Change Ads frequently: Advertises tend to fade out with time. Hence, one way to improve the clicking rate of your ad is by changing the content of the advertisement frequently.

Use Proper Image: The image used in the advertisement should support the purpose of the ad. Using compelling images and  Facebook friendly terminology may help in improving the rate of clicks on your ad.

Before starting your advertising campaign, however, you may carefully go through the ‘Advertising Guideline’ of Facebook as Facebook is known to reject ad copies which have failed to meet their guidelines.
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Aug

02

2010

How To Choose A SEO Consultant?

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Category : Tips & Tricks

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As the competition is intensifying,  increasing traffic to the site is becoming a growing concern for the websites. Over the years both the number of visitors and sites have increased. The size of the competition can be fairly estimated from the sheer number of sites fighting for a certain keyword. To make your place and eventually secure it in this highly competitive market, search engine optimization becomes absolutely necessary. It is now becoming an integral part of a company’s overall Internet marketing strategy.

What is Search Engine Optimization?

The purpose of search engine optimization (SEO) is to improve the visibility of a website with the search engines. As a rule, higher is the visibility of the site in search engines, higher would be the number of visitors to it. Therefore, every website tries to feature in the first page of the search engines.

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Search engine optimization tries to understand the algorithm of the search engines and work accordingly to improve website traffic in the natural or organic ways.

SEO consultants are experts in understanding and predicting the behavior of the search engine sites.

What an SEO Consultant would do?

The job of an SEO consultant would be to identify the areas in the site which can be modified and improved to increase site traffic. SEO comprises of various components – analyzing the content of the site, add and remove content as per need, evaluating the relevancy of the urls of the pages and the links, improve the number and quality of the back links and so forth.

The SEO consultant would also conduct a thorough analysis of the competitor’s sites and make suggestions accordingly. While hiring an SEO consultant you should, therefore,  be open to the changes suggested by him.

Also, you would need to understand that SEO takes a long time approach. Hence, you might not see any significant change in a short period of time. Short term SEO, in fact,  can be harmful for the site.

How do you Hire an SEO Consultant?

Before you decide on hiring an SEO consultant you may first evaluate your needs. Ask yourself the following questions.

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  • Is your website a significant part of your business? If so, then hiring an SEO consultant might prove beneficial.
  • Have your competitors benefited from SEO consultation services? If your competitors have beaten you in competition with the help of professional SEO consultation, it would prove that they have found it beneficial for their survival in the long run.
  • What would it cost to hire an SEO consultant? The cost of consultation services may vary between the consultation companies. Hence, it may prove worthwhile to compare the charges against services before deciding.

Search engine optimization takes a long term approach and would involve various aspects. Some people have the wrong idea that SEO involves only link exchange. But in reality it involves overall performance analysis of the site. It may take a month or two before  there is a visible change in the amount of traffic to your site.
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Aug

01

2010

How To Make Your Site Search Engine Friendly?

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When everyone is trying to rank high on the search engines, one can no longer avoid the need of expert search engine optimization (SEO) solution. However, SE optimization can be a tricky job as the ranking pattern of the search engines remains a closely guarded trade secret. There are lots of speculation around about how the search engine would react on a certain aspect. Everyone now wants to know how to make a site search engine friendly.

Decide the Search Engine: Decide on which search engine is worth targeting. Amongst the search engines Google is the mighty one, followed by Yahoo, MSN and the like. Around 80% of the web users reach to the sites through the search engines and the majority of them use Google for the purpose.

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Assess your Competition: It is important to know who your competitors are on the same keyword. Google Adware is an excellent tool to give you a fair idea about your competition. You would find it harder to rank with the most competitive keywords. Similarly, keywords with less competition would help you in ranking fast in the search engines.

Analyze your Site: Since it is your site that you want to rank in the search engines, it is important to analyze your website to make it search engine friendly.

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  • Content: It is the most important component of a website. Importance of relevant and quality content for higher ranking can’t be denied. Since visitors search information on the sites, Google tends to give more value to sites with good and informative content.
  • Keyword Density: The keyword is the word through which the visitors would search  to find your site. Hence, the keyword should be present enough time in your content to help it appear in the search. However, over repetition of the keyword without relevant content would be considered as ‘keyword stuffing’ and Google regards it as spamming. Hence, a balance needs to be maintained in repeating the keyword in the web content. Ideally the keyword should comprise 2% to 6% of the content.
  • Relevant Urls: The web page url should contain the keyword. Relevant urls help the website to rank easily on the search engines.
  • Easy Navigation:  It is important to ensure easy navigation between the pages of the website. The longer the visitor would stay on your site, the higher value you’re likely to get from SEs.

Links: The number of back links to a site plays a significant role in a sites rank on search engines. Ensure enough number of quality link for your site.

The SEO industry is still evolving. More and more factors would come to light in due course about search engine ranking. One has to be accommodating with the changes to maintain the ranking of his website.

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