SEO | SEO CLUB

Aug

2010

Common Mistakes Of SEO

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Category : SEO

Tags: Google Adword, Internet marketing, ranking algorithms, search engine optimization, SEO campaign

The process to improve visibility of a web page or website, through unpaid search results of prime search engines, is known as Search Engine Optimization (SEO). Higher or earlier a page or site comes in search result lists, more visitors it can attract. SEO campaign may target to optimize local search, video search, image search or business specific vertical search for establishing a relevant web presence. As a part of Internet marketing strategy, SEO takes into consideration what target group of the website to search for and how the search engines work.

Here are some common mistakes of SEO campaign that may be avoided:

Targeting wrong keywords is the most common mistake. It is imperative to keep in mind that relevant keywords are those that are mostly used by average target visitors and not those that an owner or developer thinks. As for example, if you have a site for relationship then “guide for relationship” may not work well but “dating advice” may work wonder. Selecting the right keyword can build or break your SEO campaign. It is desirable to utilize tools like Google Adword Keyword Tool to select appropriate keywords.

Spiders can’t read Flash content, as such, search engines can’t index them. Flash sites are attractive but not useful from SEO perspective. If you insist that your business demands Flash-based site, then make sure to provide an HTML version for sake of spiders and indexing.

If you are using JavaScript to navigate the site, then you should know that search engines are not able to read JavaScript. Keep this in mind while building your web pages. If such script is essential for your site then consider building a sitemap. This sitemap contains links in non script tag that can be crawled by spiders.

Ensure that your URL is not without keywords. Popular search engines like Google, MSN and Yahoo assign considerable weight to URLs with keywords.

Focus on quality of backlinks and not on quantity. Spamming of backlinks may lead to a situation where the site may get banned.

SEO is a dynamic process. Once you do the hard work to optimize a site, it is not done forever. It is essential to keep an eye on changes in ranking algorithms and competitors to retain your position.

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Aug

2010

Building Backlinks For SEO

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Category : SEO

Tags: Backlink Builder, backlinks, link building, off-page optimization, On page optimization, SEO campaign

Backlinks are very important for success of SEO campaign. Finding best links are sometimes challenging. On page optimization may appear easier in comparison to such off-page optimization like link building. On-page optimization can be managed by you or the company you have hired, but for success in link building you have to depend on success of other sites. Backlinks initiates from other sites and points traffic to your site. Discuss with the web master about details like anchor text to make them more effective.

The basic idea behind including backlinks as part of page rank algorithm is – if the content of the site is good, people will start linking to it. More such natural links, better it is for page ranking (PR). However, getting quality backlinks, from relevant sites is not easy. You need to acquire them to improve your PR. Here are some simple and effective ways of link building that may help your SEO campaign.

A valuable tool frequently used to build backlinks is – Backlink Builder. Enter your keywords and the tool will provide you a list of sites where you can post your message, article, comments for backlinking your site. After selecting appropriate sites, proceed with submission of your contents that provide backlinks to your site. This is a free trade. You provide the sites with content and they provide you with backlinks.

It is desirable to get listed in directories like Yahoo and DMOZ to have a significant web presence. Such inclusion not only provides free quality backlinks but also increase chances of your sites getting noticed by more visitors. Usually inclusion is free but you may need to wait for a couple of months to get listed in relevant category.

Forums are indexed by leading search engines. As such, blogs and forum postings, with proper anchor text, are effective ways to build backlinks. The backlinks are valuable when they come from respected forums or blogs. Make sure if owner of the site has banned search engines from indexing it. There is no point in posting backlinks in such sites.

Link exchange practice is too risky due to inherent technical complexity that may lead your site to get banned from prominent search engines. Try to avoid this practice. Try to ensure that you do not have backlinks from suspicious or unscrupulous sites.

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Aug

2010

Boost Your SEO: Searching And Converting Keywords With Google Adwords

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Category : SEO

Tags: Google Adwords, keyword research tool, Keywords, SEO campaign, shortlist keywords

Keywords are fundamental requirement for any SEO campaign. Researching about keywords is a dynamic process because users frequently search with unexpected keywords or keyphrases that are not expected by experts. Keywords that your target audience searches for mostly help to achieve high ranking in Search Engine. To find out what they are searching for, a keyword research tool is essential. Among scores of such tools available in the market, Google Adwords Keyword Tool stands the tallest.

Using this tool is simple and convenient. Put some seed keywords of your choice or URL of your site and the tool automatically generates bunch of suggested keywords. From the long list of these keywords select the relevant ones with decent search volume. There are two types of search volume displayed by the tool – local and global.

It is desirable to focus effort on selected keywords. Look for the keywords that are easy to optimize with respectable search volume. These are the keywords that have least competition in Google. To discover them, start by going to Google.com. Now, type each selected keyword one at a time. To find out exact phrase, surround your keyword with double quotes. Note down the number of web results for each of your selected phrases. Divide global search volume with number of web result for each keyword. This ratio is used to identify and shortlist keywords. The keywords having higher ratio may be selected for optimization.

Selecting appropriate keywords is not enough; make sure that these keywords are working. No matter how careful or methodical was the selection of keywords, unless you have tested them you can’t be sure about them.

Suppose your company is providing consultancy services for indoor gardening and you are trying to optimize the word “indoor gardening”. It may take a year of hard work and effort for ranking in the first page of Google for “indoor gardening”. You may be disappointed to find that the result of such ranking is not fruitful for your business. Most searchers are bouncing because you do not provide equipment or material for indoor gardening. Lesser popular keywords like “Tips for indoor gardening” or “plan for indoor garden” may be more appropriate keywords for your target group.

Aug

2010

Should You Bother About Directory Submission?

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Category : SEO

Tags: automated directory submission, Directory submission, online directories, Web directories

With the intensified battle to secure the top slot with the search engines, webmasters are going by the trial and error methods of SEO. Directory submission which was once extensively popular to improve the visibility of a site in the search results is now facing criticism about its validity. But has directory submission really lost its usefulness in making a site popular?

Web directories are places where you can go and submit your sites and description to get back links for your site. This would help your site get reviewed and listed in the directory. Most of these online directories are available free of cost. Hence, you wouldn’t have to pay for listing your site in with the directories.

What are the Types of Directory submission?

To decide whether or not directory submission is worth its value, it is important to know about the different types of directory submission.

Free Directory Submission: Most of the directory submissions are available free of cost. There are some good free online directories which would send you visitors that can be converted. Try to submit your site to the top free directories since the chances of getting spammed is also very high with the free directories.
Paid Directory Submission: Some of the top directories would cost you fees for allowing you to list your site in their directories. Often reviews done by paid directories are given more value than reviews done by free directories. Also, submitting your site with the paid directories may help you in gaining page rank.
Automated Directory Submission: The chances of getting spammed are very high with automated directory submission. Also, with automated directory submission you wouldn’t have the option to choose and pick good directories. Automated submission is likely to fetch the minimum benefit.

Has Directory Submission lost its Value?

That can be hardly said. Directory submission still have its importance in search engine optimisation (SEO). Directory submission would let you,

Get review for your site.
Get back links for your site
Improve the chances for your site getting crawled by the search engine bots
Get visitors for your site
Bring your site in the search result

Directory submission still holds its value in case of new sites, which is yet to appear in the Google search. It helps in getting the site crawled by search engine bots and cached. Directory submission would help in popularizing the site over the web world. Old sites, however, can skip the practice of submitting the site in directories and concentrate of the other forms of SEO.

Aug

2010

Search Engine Optimisation Checklist

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Category : SEO

Tags: Search engine optimisation, search engine optimisation campaign, SEO professionals

When you are running a search engine optimisation campaign it is important that you have a complete knowledge of it, otherwise, your efforts are likely to fail. Search engine optimisation (SEO) comprises of various factors, though not many have the complete idea of what it consists. This write-up would list the factors that would help you decide whether or not your SEO campaign is on the right track.

What your Business wants?

Before you launch your SEO campaign it is important to have a clear idea about the requirement of your business. When you have the objectives clear in your mind it would be easier for you to evaluate the success of your SEO campaign.

It is of utmost importance that you have proper and SEO friendly design for your website. Employing professional and experienced web designers would be essential in designing search engine friendly website. Now, following is the checklist to confirm that your SEO campaign would achieve its target.

The SEO Checklist

Content: Useful and informative content is one of the most important components of a website. It is also important that the content matches with the theme of the website. Informative content and proper distribution of the key phrase is the most important factor for search engine optimization.

Url of the Page: The url of the page must give a clear idea about the content of the page. The SEO professionals would follow certain guidelines in structuring the url of a page, one of it is to place the keyword of the page in the url.

Navigation: All the pages of a website should have proper interlinking and it mustn’t take the visitor more than few clicks to browse between the pages. It would also improve time spend of the visitor in your site.

Keyword Density: Maintaining the ideal keyword density is important for any website to rank high in the search results. Ideally, the density should be maintained between 2% and 6%. It’s also important that the page must have a proper description.

If you don’t have adequate knowledge of SEO, it is advisable that you hire skilled professionals for the purpose.

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