Aug

2010

What Separates Black Hat SEO from White Hat SEO?

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Category : SEO

Tags: Black Hat SEO, link exchange, white hat SEO

Google Penalties for Black Hat SEO

Both the terms ‘black hat SEO‘ and ‘white hat SEO‘ are widely in use in the SEO industry. Both the techniques are used in popularizing a site in search results. But ‘black hat’ SEO techniques are frowned upon and Google is known to penalize sites using black hat SEO severely. So, what separates black hat techniques from white hat techniques?

Black Hat SEO

Unfortunately the black hat SEO techniques have evolved from white hat techniques and initially there were no such distinguishing factors. But with time the process of making a site popular in the search engine through unfair means became popular as black hat SEO.

As the name suggests, black hat SEO would bypass the conventional ways of SEO and follow the short cut to improve ranking of the site in search results. So, what comprises black hat SEO?

Keyword Stuffing: Keyword stuffing refers to the method of increasing the density of keyword in the content. When ideally the keyword density to be retained between 2% and 7%, black hat SEO compromises on the quality aspect of the content to intensify keyword concentration in it.
Invisible Text: The technique of invisible text is used as an alternative to keyword stuffing. When keyword stuffing is similar to sabotaging your site’s content, invisible text policy would let the site have two content, one is an information rich one for the visitors and the other is the keyword dense content for the search engine.
Link Farm Sites: Link farms are created to generate links for sites as links play an important role in popularizing a site. Link farms would create webpages dedicated for link exchange. But links from the link farm sites no longer receive the value that they used to get. Search engines now have techniques to identify link farm links and would also discount those links accordingly.
Doorway Pages: Doorway pages are fake pages created to improve the ranking of the site with the search engine. The doorway pages, or gateway pages as they are sometimes called, are created to index the site in the search engine. The visitors would then be redirected to the real page from the gateway pages.
Cloaking: Another form of hiding text but is more sophisticated as it is done at the server’s end. The server would display different text to the Google spider and human visitors.

White Hat SEO

The black hat SEO is known to bring result only temporarily. As the black hat SEO techniques are improving so is the techniques of search engines to crack those down. If a site is found using black hat technique to improve its ranking in the search result, it would be penalize and even can be banned from the search results altogether. Hence, it is advised to avoid black hat techniques to popularize one’s site.
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Aug

2010

Significance of Sitemap For SEO

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Category : SEO

Tags: conventional sitemaps, robots.txt, search engines, sitemap generator, Sitemaps

Sitemaps play vital role in optimizing a site. It is basically a single page map, showing structure of your site, various sections and links between them. Navigating a site is easier with updated sitemap. It is not only helpful for users but also for search engines. In robots.txt you tell search engines which part of the site should be excluded from indexing. Sitemap tells search engines where you would like them to go.

Sitemaps have been always integral part of good web designing practices. However, from SEO perspective and adoption of leading search engines, sitemaps have gained more importance. Conventional sitemaps in standard HTML format are still followed by MSN and Yahoo search engines but leader of the lot, Google uses special (XML) format that is not same as the html version designed for human visitors. As such, you need to have two sitemaps, one for spiders and other for humans; for significant presence in Page Ranking (PR).

Sitemaps inform search engines about the changes and latest developments happening in your site. Such changes are indexed faster compared to the situation where you did not have sitemap. Reliance on external links for bringing traffic is reduced when you have submitted sitemap of your website to search engines.

Sitemap is also useful for classifying content of your website. Although, classifying a page according to a particular category or matching keyword is not done by search engines by simply following sitemap, but it is a good practice for SEO. As search engines improve their algorithm for sitemap indexing, importance of sitemap would increase accordingly.

You need to generate a sitemap for your site and upload it at your site. Next step is to inform search engine like Google about it. For generating sitemap, you may use online tool or download and install sitemap generator. Searching web can fetch you many free tools that can simplify your job. You can find links to several online sitemap generators, sitemap plugins to manage content etc. However, to have more control over output it is desirable to download and use Google sitemap generator. Verify the script used by the generator and follow instructions to configure and use it.

Aug

2010

Link Building In SEO: Mistakes You Should Avoid

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Category : SEO

Tags: anchor text, backlink, link building, link exchange, off-page optimization, robots.txt

Link Building secret

One of the most important aspects of SEO activities is Link Building. This activity is usually very expensive and time consuming. Search Engine Optimization has two distinct areas – on page and off- page optimization. Link building falls within off-page optimization. It refers to the process where other sites provide link to your site. While excellent links promote your ranking, poor linking or mistakes may doom your site.

Link Building In SEO

Here are some common mistakes of link building that you need to avoid:

Try to avoid links from pages where spiders can’t crawl. A link that appears legitimate may not function as a link. Such issue arises mainly due to link exchanges where you put a link to other site but the other site doesn’t do the same for you. Such links can’t be indexed by Google as robots.txt bans it. As such, it is necessary to verify, whether the pages where your links are placed, are accessible to spiders. You may seek help from the tool Search Engine Spider simulator for such verification.

Sites or pages that are cluttered with backlinks are not suitable for link building. If your website is linked with 100 other sites on a page then it is hardly effective. Sometimes most of these links are non-paid and many directories put them on “nofollow” attribute. If you are paying for the link you still suffer.

Make sure that you are not getting backlinks from irrelevant sites. If you are offering financial services then a link from health site may not be relevant. Finding relevant sites is a challenging job. However, if you are not offering niche services or products then there are many sites that can provide you with relevant and useful backlink. For providing suggestions to niche services, tools like Backlink Builder may come handy.

Link exchanges are one of the best white hat ways for building backlinks. However, there are incidences where dishonest webmasters cheat their clients. Make sure that the link you are paying for is not attributed as “nofollow” or it doesn’t disappear.

Anchor text of the backlink should contain keywords. If the anchor text contain something like “click here” then it is hardly useful. Even when the webmasters try to replace an image in place of keywords, make sure that the ALT text of the image link contain your keywords.

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Aug

2010

Different Tricks Adopted By Black Hat SEO

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Category : SEO

Tags: Black Hat SEO, Black Hat SEO tricks, gateway page, keyword stuffing

When ignorant website owners and corrupt companies providing services for SEO are desperate to attain high page ranking in search results; they adopt various unscrupulous tricks to tweak results of search engines. Such malpractices in SEO campaign is termed as Black Hat SEO. Good SEO is about high quality content, carefully selected keywords, tags and building quality links. It may take some time for this whole process to show result. Black Hat SEO tricks promise quick result that may ultimately spell doom for a site.

Here are some commonly adopted Black Hat SEO techniques:

Keyword stuffing is the most widely used tricks of Black Hat SEO. Carefully selected keyphrases and keywords inserted within an article, along with relevant terms are good for SEO purpose. One of the prime sins committed by black hat SEO is to sacrifice quality of content for achieving high page ranking (PR). The idea is to stuff keywords and keyphrases, unnecessarily in description, title and main body of the site, for artificially attracting spiders. This method may work temporarily to increase flow of traffic. However, when the visitors find the contents irrelevant, they leave within seconds. Search engines often pick such tricks easily and ban the site.

Another technique adapted in black hat SEO is using shrewd web design practices to hide content from users but not from search robots. In this way they use quality content for their visitors but set aside keyword dense hidden content for the spiders to index. This may be done by manipulating variety of tags used in website HTML. Sometimes the text is made extremely small or to the same color of background. Search engines view these activities as serious offense and either penalize or ban them when found guilty.

Manifestation of black hat SEO has got new dimension with gateway page concept. A gateway or bridge page of a website is set up to be noticed by search engines algorithms, at the cost of content quality. This may sound similar to keyword stuffing but in this case the idea is to provide links and redirect the visitors to the target page or site. Many such gateway pages are generated for particular keywords or keyphrases. When search engines find these pages or sites they relegate them or the entire domain in their search results.

Aug

2010

Common Mistakes Of SEO

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Category : SEO

Tags: Google Adword, Internet marketing, ranking algorithms, search engine optimization, SEO campaign

The process to improve visibility of a web page or website, through unpaid search results of prime search engines, is known as Search Engine Optimization (SEO). Higher or earlier a page or site comes in search result lists, more visitors it can attract. SEO campaign may target to optimize local search, video search, image search or business specific vertical search for establishing a relevant web presence. As a part of Internet marketing strategy, SEO takes into consideration what target group of the website to search for and how the search engines work.

Here are some common mistakes of SEO campaign that may be avoided:

Targeting wrong keywords is the most common mistake. It is imperative to keep in mind that relevant keywords are those that are mostly used by average target visitors and not those that an owner or developer thinks. As for example, if you have a site for relationship then “guide for relationship” may not work well but “dating advice” may work wonder. Selecting the right keyword can build or break your SEO campaign. It is desirable to utilize tools like Google Adword Keyword Tool to select appropriate keywords.

Spiders can’t read Flash content, as such, search engines can’t index them. Flash sites are attractive but not useful from SEO perspective. If you insist that your business demands Flash-based site, then make sure to provide an HTML version for sake of spiders and indexing.

If you are using JavaScript to navigate the site, then you should know that search engines are not able to read JavaScript. Keep this in mind while building your web pages. If such script is essential for your site then consider building a sitemap. This sitemap contains links in non script tag that can be crawled by spiders.

Ensure that your URL is not without keywords. Popular search engines like Google, MSN and Yahoo assign considerable weight to URLs with keywords.

Focus on quality of backlinks and not on quantity. Spamming of backlinks may lead to a situation where the site may get banned.

SEO is a dynamic process. Once you do the hard work to optimize a site, it is not done forever. It is essential to keep an eye on changes in ranking algorithms and competitors to retain your position.

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Aug

2010

Building Backlinks For SEO

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Category : SEO

Tags: Backlink Builder, backlinks, link building, off-page optimization, On page optimization, SEO campaign

Backlinks are very important for success of SEO campaign. Finding best links are sometimes challenging. On page optimization may appear easier in comparison to such off-page optimization like link building. On-page optimization can be managed by you or the company you have hired, but for success in link building you have to depend on success of other sites. Backlinks initiates from other sites and points traffic to your site. Discuss with the web master about details like anchor text to make them more effective.

The basic idea behind including backlinks as part of page rank algorithm is – if the content of the site is good, people will start linking to it. More such natural links, better it is for page ranking (PR). However, getting quality backlinks, from relevant sites is not easy. You need to acquire them to improve your PR. Here are some simple and effective ways of link building that may help your SEO campaign.

A valuable tool frequently used to build backlinks is – Backlink Builder. Enter your keywords and the tool will provide you a list of sites where you can post your message, article, comments for backlinking your site. After selecting appropriate sites, proceed with submission of your contents that provide backlinks to your site. This is a free trade. You provide the sites with content and they provide you with backlinks.

It is desirable to get listed in directories like Yahoo and DMOZ to have a significant web presence. Such inclusion not only provides free quality backlinks but also increase chances of your sites getting noticed by more visitors. Usually inclusion is free but you may need to wait for a couple of months to get listed in relevant category.

Forums are indexed by leading search engines. As such, blogs and forum postings, with proper anchor text, are effective ways to build backlinks. The backlinks are valuable when they come from respected forums or blogs. Make sure if owner of the site has banned search engines from indexing it. There is no point in posting backlinks in such sites.

Link exchange practice is too risky due to inherent technical complexity that may lead your site to get banned from prominent search engines. Try to avoid this practice. Try to ensure that you do not have backlinks from suspicious or unscrupulous sites.

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Aug

2010

Boost Your SEO: Searching And Converting Keywords With Google Adwords

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Category : SEO

Tags: Google Adwords, keyword research tool, Keywords, SEO campaign, shortlist keywords

Keywords are fundamental requirement for any SEO campaign. Researching about keywords is a dynamic process because users frequently search with unexpected keywords or keyphrases that are not expected by experts. Keywords that your target audience searches for mostly help to achieve high ranking in Search Engine. To find out what they are searching for, a keyword research tool is essential. Among scores of such tools available in the market, Google Adwords Keyword Tool stands the tallest.

Using this tool is simple and convenient. Put some seed keywords of your choice or URL of your site and the tool automatically generates bunch of suggested keywords. From the long list of these keywords select the relevant ones with decent search volume. There are two types of search volume displayed by the tool – local and global.

It is desirable to focus effort on selected keywords. Look for the keywords that are easy to optimize with respectable search volume. These are the keywords that have least competition in Google. To discover them, start by going to Google.com. Now, type each selected keyword one at a time. To find out exact phrase, surround your keyword with double quotes. Note down the number of web results for each of your selected phrases. Divide global search volume with number of web result for each keyword. This ratio is used to identify and shortlist keywords. The keywords having higher ratio may be selected for optimization.

Selecting appropriate keywords is not enough; make sure that these keywords are working. No matter how careful or methodical was the selection of keywords, unless you have tested them you can’t be sure about them.

Suppose your company is providing consultancy services for indoor gardening and you are trying to optimize the word “indoor gardening”. It may take a year of hard work and effort for ranking in the first page of Google for “indoor gardening”. You may be disappointed to find that the result of such ranking is not fruitful for your business. Most searchers are bouncing because you do not provide equipment or material for indoor gardening. Lesser popular keywords like “Tips for indoor gardening” or “plan for indoor garden” may be more appropriate keywords for your target group.

Aug

2010

Article Marketing: Simple Strategy For Search Engine Optimization

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Category : SEO

Tags: article directories, article marketing, Internet marketing, search algorithms, SEO campaign, SEO strategy

To run a successful SEO campaign it is essential to have a well thought out and planned strategy. It is desirable to rely more on tried, tested and proven methods of SEO while developing the plan. However, strategy of SEO may change, depending on the rules set by major search engines like Google. When Google decides to modify or upgrade search algorithms and parameters, a change in SEO strategy may be necessary. Many Internet marketing agencies speculate about the probable changes that search engines may be implementing. Such speculations are deemed necessary for deciding flexibility of the strategy. However, such information is highly classified and hard to obtain. As such, it is not desirable to formulate a plan on such speculations.

One of the tested and proven strategies for SEO has been article marketing. This is the process of writing articles on relevant topics of your website and submitting them to respected article directories. High quality texted backlinks, provided by these articles when they get published, is the prime benefit of article submission. There are two types of backlinks – reciprocal and one-way. When your website and another website link back to each other, this two way link is called reciprocal link. Search engines don’t give extra credit for such links; they prefer one way link for indexing. However, you may need to balance your SEO campaign with mixture of reciprocal and single links.

This brings us to the question – why should article directories publish articles and provide link? Benefit for such article directories is content. Article directories require high quality content to attract more traffic. More content they have more ad-space they can sell. Search engines love contents in the form of text. There is no better way to provide textual content than high quality articles. Purpose of search engines is delivering high quality content to end users or searchers. If you can provide relevant articles of top quality, search engines will index your content and rank it high in search results.

Article directories allow placing of three anchor text backlinks. As a smart marketer, you would link back to your website by using selected keywords as anchor text.

Aug

2010

Should You Bother About Directory Submission?

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Category : SEO

Tags: automated directory submission, Directory submission, online directories, Web directories

With the intensified battle to secure the top slot with the search engines, webmasters are going by the trial and error methods of SEO. Directory submission which was once extensively popular to improve the visibility of a site in the search results is now facing criticism about its validity. But has directory submission really lost its usefulness in making a site popular?

Web directories are places where you can go and submit your sites and description to get back links for your site. This would help your site get reviewed and listed in the directory. Most of these online directories are available free of cost. Hence, you wouldn’t have to pay for listing your site in with the directories.

What are the Types of Directory submission?

To decide whether or not directory submission is worth its value, it is important to know about the different types of directory submission.

Free Directory Submission: Most of the directory submissions are available free of cost. There are some good free online directories which would send you visitors that can be converted. Try to submit your site to the top free directories since the chances of getting spammed is also very high with the free directories.
Paid Directory Submission: Some of the top directories would cost you fees for allowing you to list your site in their directories. Often reviews done by paid directories are given more value than reviews done by free directories. Also, submitting your site with the paid directories may help you in gaining page rank.
Automated Directory Submission: The chances of getting spammed are very high with automated directory submission. Also, with automated directory submission you wouldn’t have the option to choose and pick good directories. Automated submission is likely to fetch the minimum benefit.

Has Directory Submission lost its Value?

That can be hardly said. Directory submission still have its importance in search engine optimisation (SEO). Directory submission would let you,

Get review for your site.
Get back links for your site
Improve the chances for your site getting crawled by the search engine bots
Get visitors for your site
Bring your site in the search result

Directory submission still holds its value in case of new sites, which is yet to appear in the Google search. It helps in getting the site crawled by search engine bots and cached. Directory submission would help in popularizing the site over the web world. Old sites, however, can skip the practice of submitting the site in directories and concentrate of the other forms of SEO.

Aug

2010

Search Engine Optimisation Checklist

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Category : SEO

Tags: Search engine optimisation, search engine optimisation campaign, SEO professionals

When you are running a search engine optimisation campaign it is important that you have a complete knowledge of it, otherwise, your efforts are likely to fail. Search engine optimisation (SEO) comprises of various factors, though not many have the complete idea of what it consists. This write-up would list the factors that would help you decide whether or not your SEO campaign is on the right track.

What your Business wants?

Before you launch your SEO campaign it is important to have a clear idea about the requirement of your business. When you have the objectives clear in your mind it would be easier for you to evaluate the success of your SEO campaign.

It is of utmost importance that you have proper and SEO friendly design for your website. Employing professional and experienced web designers would be essential in designing search engine friendly website. Now, following is the checklist to confirm that your SEO campaign would achieve its target.

The SEO Checklist

Content: Useful and informative content is one of the most important components of a website. It is also important that the content matches with the theme of the website. Informative content and proper distribution of the key phrase is the most important factor for search engine optimization.

Url of the Page: The url of the page must give a clear idea about the content of the page. The SEO professionals would follow certain guidelines in structuring the url of a page, one of it is to place the keyword of the page in the url.

Navigation: All the pages of a website should have proper interlinking and it mustn’t take the visitor more than few clicks to browse between the pages. It would also improve time spend of the visitor in your site.

Keyword Density: Maintaining the ideal keyword density is important for any website to rank high in the search results. Ideally, the density should be maintained between 2% and 6%. It’s also important that the page must have a proper description.

If you don’t have adequate knowledge of SEO, it is advisable that you hire skilled professionals for the purpose.

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What Separates Black Hat SEO from White Hat SEO?

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Link Building secret

Different Tricks Adopted By Black Hat SEO

Common Mistakes Of SEO

Building Backlinks For SEO

Boost Your SEO: Searching And Converting Keywords With Google Adwords

Article Marketing: Simple Strategy For Search Engine Optimization

Should You Bother About Directory Submission?

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